Madonna‘s reign is about to show why she is still the Queen of Pop with a free show on Copacabana beach on May, 2024. It is by far the diva’s boldest decision, even more so than the Superbowl show, which took place a few years ago. The estimated audience for this presentation is millions of people. That’s right, Madonna is trying to break a record. Will it work?
Copacabana in numbers: the world record 30 years ago
The world record for attendance at a free concert is right on the beach in Rio’s south zone, but you’re easily mistaken when you think of the Rolling Stones. The person with the biggest audience to date was Rod Stewart, who in 1994 brought together more than 3.5 million people to see him in Copacabana.
In 2006, the band The Rolling Stones performed what is considered the biggest in the band’s career where they played to around 1.5 million people on the same Copacabana beach. It was also one of the largest audiences ever recorded at a concert worldwide and should be the same number of people as Madonna in 2024.
Madonna on stage
Madonna’s Celebration Tour is to celebrate her 40 years of career. It is her 12th tour and her fourth actually worldwide, that is, one that also includes South America. It began in October 2023 in London and was scheduled to end in Mexico in April.
With the confirmation of the show in May in Rio de Janeiro, it is in Brazil that she ends the most significant of her seasons on stage.
Madonna performed in Brazil for the first time in 1993, selling out the Maracanã with the tour for her album Erotica, The Girlie Show.
In 2008 she made two appearances in Rio with the Stick and Sweet tour. Her last visit to Brazil was in 2012, with a performance in São Paulo.
The challenge of perfectionism can get in the way of the show
Facing ageism and competition from artists like Beyoncé and Taylor Swift, whose seasons moved millions of fans in 2023, with the show in Copacabana, Madonna comes to stay on top (breaking records) and certainly registering the challenge in films, documentaries… all the formats it already used when its successors were barely born.
There is, however, a challenge. Madonna‘s shows are not made for a structure like Copacabana. They are detailed, with choreographed steps and gestures, with no room for improvisation. She will have to adapt – a lot – to the show she has worked on for more than a year so that it works for crowds. The repertoire of hits helps, it will just require you to adapt. In fact, the ideal for her would be to repeat what she did at Live Aid in 1985. Will she agree? I doubt.
Still, although the Queen has not made it official on her official networks, the passion of Brazilian fans is being tested with the news in the newspapers. It makes sense because a few weeks ago, Madonna posted a thank you to Brazil in an Itaú campaign.
Either way, pun intended, it’s to celebrate. Madonna deserves to end the Celebration Tour in style and surrounded by lots of love. And in Brazil, even more so in Rio, she will receive it. Long live the Queen!
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