The Morning Show: A New Storm Is Just Beginning

I’ve never hidden the fact that I have issues with The Morning Show’s leading ladies — which is a problem, considering I don’t particularly like Alex or Bradley. But that’s fine. This is a show that seems deliberately chaotic: it starts out shooting in every direction, stumbles, looks lost, and somehow finds its rhythm. It’s a full-on soap opera that embraces its campiness, with sophisticated, scheming villains, a constant wave of scandals, blackmail, and twists that defy reason. It’s full of Oscar-winning faces showing up as if on vacation, all while the show insists on taking itself very seriously, throwing every possible dilemma on-screen at once — without ever glancing at the clock.

Two years after the complete implosion of last season, we find UBA reborn as UBN, now run by women. And surprise: arrogance and corporate dysfunction aren’t bound by gender. Right away, we see Alex Levy living her dream of being an executive — much to everyone’s irritation. As Head of Talent and still a host on the air, she’s juggling roles that, in any real-world network, would be considered a massive conflict of interest. But at UBN, that’s just business as usual.

And almost immediately, Alex finds herself at the center of an international diplomatic crisis. During a pre-taped interview with a young Iranian fencer, she receives a note from the girl’s father asking for political asylum. Without hesitation, Alex improvises a daring escape plan — and even though it ends with a car chase through Manhattan and an accident along the way, none of it makes the news. Later comes the twist: the girl’s father is a scientist involved in Iran’s nuclear program. The entire episode revolves around everyone reminding Alex that she is way out of her depth — but of course, she refuses to back down.

For UBN’s higher-ups, the real threat isn’t their star anchor committing an international crime on live television — it’s losing the network’s Olympic coverage contract. With Paul Marks out of the picture (though we still don’t quite know how or where he ended up), the network has gone through mass layoffs, restructurings, and now lives under the looming shadow of AI technology — which Stella Bak, now in Cory’s old seat, is fully embracing.

Stella, in fact, is behaving like a more polished version of Cory himself. She shares power with Celine (Marion Cotillard in full icy-executive mode), who is — let’s use the right word here — mean. Very mean. Celine is the one blocking Mia from getting the promised promotion to news director. Meanwhile, Stella is having an affair with Celine’s husband, Miles. We all know that playing with fire will eventually end badly.

Meanwhile, Alex is forced off the air — and this opens the door for Stella and Mia to plot Bradley Jackson’s return. Bradley, who ended last season turning herself in to the FBI, cut a deal, handed over information about Paul Marks, and avoided indictment. Now she’s teaching journalism and initially refuses to come back. But it doesn’t take long for anonymous messages to start appearing on her phone, exposing a scandal involving a chemical plant, a wave of deaths, and a cover-up by UBN itself. Bradley can’t resist.

Her biggest shock — and disappointment — comes when she discovers that Alex is against her return. The two clash once again. Yes, even in Season 4, we still get the delicious drama of Alex and Bradley facing off, which has always been the show’s secret weapon.

Elsewhere, Chip is enjoying the buzz of a documentary making waves at Cannes, and in Los Angeles, Cory Ellison is barely keeping his first film project alive. And who calls him in the middle of this mess? Alex, of course — looking for backup in her battle with Bradley.

So here we are, at the start of a season that promises political warfare, ego battles, and plenty of risk-taking. And with a fifth season already confirmed, it’s clear that The Morning Show isn’t about to slow down — and we’ll all be watching, hooked, until the very end.


Descubra mais sobre

Assine para receber nossas notícias mais recentes por e-mail.

Deixe um comentário