We close the first month of 2026, and this week’s Top 10 reveals a market split between two forces: comfort and repetition (Netflix, Disney+, Paramount+), betting on what audiences already love, and identity and prestige (HBO Max and Apple TV+), investing in works that build discourse and legacy.

The most interesting data point is not who leads, but who remains. In today’s streaming landscape, relevance is no longer about debuting at the top—it’s about continuing to be chosen once the algorithm stops pushing. And the picture is very clear.

Netflix: comfort, repetition, and the power of the brand

Netflix remains the most conservative territory in the Top 10, for better and for worse.

In film, the ranking is dominated by fast-consumption titles, generic thrillers, and “noise movies” like The Rip, The Big Fake, and Awake. Nothing here suggests a cultural event; these are films that function as efficient background content. The curious highlight is Sweet Home Alabama, which reinforces the thesis that early-2000s rom-coms serve as emotional safe harbors.

On television, the most relevant data point is Bridgerton’s continued presence at the top. Even after its initial peak, the series has consolidated itself as one of the rare Netflix products to become a cultural brand, not just a momentary hit. Alongside it, the coexistence of novelty and nostalgia stands out: Agatha Christie’s Seven Dials Mystery remains strong while Stranger Things resurfaces as a permanent affective memory.

Netflix is not launching trends here—it is managing habits.

HBO Max: streaming as prestige curation

HBO Max’s Top 10 is, by far, the most editorially coherent.

In film, Sinners leads by a wide margin and perfectly symbolizes the platform’s current moment: an auteur-driven film with discourse, aesthetic identity, and ambition. Alongside it, One Battle After Another reinforces the idea that Max wants to be the space where “important” cinema continues to live after the theatrical circuit.

On television, the ranking is almost a manifesto. The Pitt and A Knight of the Seven Kingdoms share the top spots, showing how the platform balances auteur prestige with expanded universes. The return of Euphoria to the Top 10 and the constant presence of Industry reinforce the strength of series that demand more from the viewer.

HBO Max continues to bet on an audience that wants to feel challenged, provoked, and rewarded.

Disney+: the empire of familiarity

There are no surprises here—and that is part of the success.

In film, TRON: Ares leads a ranking almost entirely occupied by classics and animations already tested by time: Avatar: The Way of Water, Avengers: Endgame, Inside Out 2. This is pure intergenerational consumption, designed to please parents, children, and nostalgia all at once.

On television, Wonder Man leads, but the most interesting element is the mix of adult-oriented content like The Beauty with family series like Bluey. Disney+ does not want to segment; it wants to be omnipresent within the household.

Prime Video: quantity over identity

Prime continues to have the most scattered ranking.

In film, The Wrecking Crew leads, but the rest of the Top 10 feels like a collage of genres, nationalities, and bets without a clear unifying vision. It works commercially, but it does not build a brand narrative.

On television, the absolute standout is Fallout, which remains the platform’s most significant recent success. Alongside it, The Summer I Turned Pretty continues to show strong performance among younger audiences. Still, Prime increasingly resembles a massive content mall: you can find everything, but you rarely know why it’s there.

Paramount+: eternal franchises and traditional TV

Paramount+ bets almost exclusively on established brands.

In film, Mission: Impossible – The Final Reckoning leads comfortably, while titles like World War Z and Mean Girls reinforce a strong-catalog logic.

On television, South Park, Yellowstone, and Tulsa King dominate. It is a streaming service that speaks directly to the traditional cable TV audience—and does so unapologetically.

Apple TV+: fewer titles, stronger identity

Apple remains the opposite of Netflix: low volume, high intention.

In film, F1 leads and reinforces the strategy of global events, alongside Wolfs.

On television, Hijack at the top, followed by Shrinking, Severance, and Ted Lasso, shows a platform that has already formed a recognizable audience—one that trusts its curation.

Miscelana Top 10

1. A Knight of the Seven Kingdoms
2. Seven Dials Mystery
3. Hijack
4. The Beauty
5. Landman
6. The Rip
7. People We Meet on Vacation
8. Mel Brooks: The Man of 99 Years!
9. Kidnapped: Elizabeth Smart
10. The Pitt