Keeley, Keeley, Keeley. How could everything go right and it’s clearly going wrong? There’s only one person I hate more than Rupert (Anthony Head) and Nate (Nick Mohammed) and that person is Barbara (Katy Wix). The CFO of the company of our dear marketer managed to destroy an arduous construction of self-esteem by a capable and genuinely good person like Keeley Jones (Juno Temple) out of pure prejudice. I hate Barbara. How many Barbaras do we face every day?

When Keeley said at the end of season 2 that she was going to start her own business with Bantr’s investment, I thought she would be the head of ‘her’ company. But no, apparently she was hired as the APP’s marketing director, so she “inherited” a team that already worked in the area and a Financial Director who is a bully. Barbara’s attitude and manner of speaking, disregarding Keeley in everything, is, to me, absurd. However, those who have already led teams know how difficult it is – especially for women – to overcome the famous Impostor Syndrome. That’s right, we’re seeing Keeley risking everything she’s achieved out of sheer insecurity.

After all, she’s achieved, how can she doubt herself? Let’s recap.

Keeley Jones (Juno Templo) was what we call ‘Maria-Chuteira’, (Cleat Mary), a woman who always dates football players and becomes a celebrity by approximation. So much so that she introduced herself to Ted early on in the series as a person “famous for almost being famous” and effectively a woman who nullified herself for the men in her life. She was in an unbalanced relationship with Jamie Tartt (Phil Dunster), she was judged by her simple background and her celebrity “career”. With the support of Ted Lasso (Jason Sudeikis) and Rebecca Welton (Hannah Waddingham), she managed to overcome the constraints that trapped her in this limiting role. It was a delightful trajectory to follow.

The relationship with Roy Kent (Brett Goldstein) also helped Keeley reinvent itself, with a healthy, transparent, and emotional partnership that found an impasse when, like many, they bumped into professional demands in the way of personal life. Precisely when Keeley, after even being the subject of Vanity Fair, where already indicated that she was experiencing imposter syndrome.

This psychological disorder, which is known as a line of thought that reinforces the loss of confidence in oneself, questioning whether one has any merit for what one has achieved, has been studied and affects in particular – what a surprise – women. More than 50% of executives fear that people on their team and work consider them unfit for their position. Of course, it is a direct result of a macho culture that has fueled female insecurity. It’s not victims, it’s really complicated to overcome. In Keeley’s case, ultra-expected and nurtured by Barbara.

Barbara’s prejudice is even clearer when she melts in front of Rebecca, who is highborn and not a gamer’s ex-girlfriend.

What’s worse about it all is that being so vulnerable she hasn’t yet identified the fake Shandy. Shandy is openly jealous of Keeley and unlike her, has no shame in running over anyone to achieve her goal. Jack Danvers’ entry into history promises to yield much more. The App investor, named after a man but a woman, has hit it off with Keeley and is watching closely. Keeley, thinking she’s a fake, thinks she’s being judged negatively, but I’m sure it’s the other way around.

However, I worry about Keeley. We’re nearing the end, can we expect her and Roy to get back together? That she comes back to lead AFC Richmond Marketing? Most of all, can we see her overcoming her doubts?